I've spent a lot of time in my pyjamas over the past few months so I consider myself an expert on all things sleepwear, ironic considering sleep is in short supply. Alas, I love to don a lovely set of PJs come dusk and I'm in them till just before we have to leave for school drop-off the next morning. Come the weekend I fully embrace late PJ mornings peppered with coffee and, if I'm feeling particularly indulgent, croissants.
The first few weeks of my babymoon were spent in a button-up PJ set from organic sleepwear company ALAS; an acronym for All Light All Shadow. To say those pyjamas bring back memories is an understatement; they feature in most of my photos with newborn Percy. Betony, one-part of the design duo, believes that nature is the greatest inspiration for creativity. "All Light All Shadow references the phases of the moon as well as the play between night and day, light and dark, sleeping and waking. We are constantly fascinated by the natural world, its transience, fragility and beauty. We look to the sky and the earth and all the intricacies in between for inspiration," she says. Colour plays a big part in ALAS' current collection, mostly because it makes Betony and design partner Kelly, happy. Most designs start as drawings or paintings and sometimes independent artists contribute to the design process before printing begins in India. All the dyes and fabrics used in each ALAS collection are organic and free from chemicals but as Betony says, beautiful design has and always will be their priority. "We feel that there is no point in creating something ethical and sustainable if it's not also interesting aesthetically. We hope that our customers are drawn to the prints, colours and garment shapes and that discovering our dedication to ethical fashion is simply the cherry on top." Betony and Kelly work from their light-filled studio in Kelly's home. They're on the cusp of outgrowing the space but enjoy the day-to-day rhythms they have created as designers and businesswomen. Each garment they design is made from organic cotton, a breathable natural fabric and the perfect choice for a settled night's sleep. They're currently anticipating the arrival of their vivid summer range and have plans in the pipeline for an on-trend yoga collection in the near future (I can't wait!).
I was lucky enough to receive a Petal Pyjama Set from the girls as a sweet it's-almost-spring gift. I love the classic cut, piping detail and super soft cotton sateen as well as the button-down top (perfect for all-night-long breastfeeding). ALAS are giving away this gorgeous floral set to one lucky reader. Simply leave a comment telling us what your ideal PJs are. The comment that resonates most, wins. Competition closes Wednesday 19th August at 5pm and the winner will be announced shortly afterward. Open to international readers. Good luck!
If giveaways aren't your thing, ALAS are offering 10% off storewide with the code SIMPLICITY (valid till August 31st). With Father's Day coming up you might like to take advantage of the stylish and super comfy men's range (Daniel highly recommends the Navy Fleece Pants).
Comments closed. The winner is Lady User - congratulations! Email your address to me at jodiclairewilson @ yahoo.com.au